Technology now a day is growing endlessly,
and with this growth, it has become appallingly apparent that it has exceeded
leap and bound. All the big and small business houses are trying to get
something new for their customer to make their experience even better; some of
them are incorporating new techniques in their business. Most enterprise or
e-commerce business owners have opted new commerce channels to make their old
customers happy and to convert the new visitors. The introduction of headless
commerce has proven to be very useful for such business houses. Before
proceeding further, let us introduce you with “Headless Commerce.”
Headless Commerce is a new e-commerce architecture with enhanced content management features. In short, it is an advanced CMS that stores manages, and deliver content without the need of frontend delivery layer.
Headless Commerce is a new e-commerce architecture with enhanced content management features. In short, it is an advanced CMS that stores manages, and deliver content without the need of frontend delivery layer.
Headless Commerce is IoT based technology,
which has a predefined frontend, that is bonded with the back-end, so even if
there are plenty of customization features and unrestricted access to the code,
the platform is only designed to deliver content in the form of websites and
native mobile apps. Since the platform is not tightly coupled with the
back-end, e-commerce brands can deliver things like content, products and
payment gateways to smartwatches, kiosk screens, Alexa Skills, and every new
device in the market.
What Makes Headless Commerce
Different?
• Headless Commerce separate commerce platform by using APIs, this
improves flexibility to power a wide range of Omni channels.
• You can integrate it with any IoT device.
• Its capability includes flexible APIs, Extensible microservices, new
Omnichannel integration, and comprehensive management tool.
• Endless Customization
Key challenges to Implement Headless
Commerce:
• Scaling up the speed is utmost essential to innovate digital customer
experiences.
• The second and foremost step is to design consistent experiences across
multiple touchpoints and technologies.
• Effective use of data and real-time decisioning is necessary to
eliminate fixed data.
• Lastly, the integration of new technology is needed without interpreting
the existing operations.
In addition to this, Adobe Commerce Cloud
has announced an infrastructure which is highly potent and agile. The new infra will focus on continuous
integration and continuous delivery (CI/CD) processes and empowers customers to
realize quick and easy iterations of their codebase, with this small and big
merchant can deploy new features to production many times a day, allowing them
to react to changing customer needs at speed and scale.
Meanwhile, the different representations of
APIs for different clients improve performance, ease of development, and the
stability of integrations. Adobe Commerce Cloud offers two sets of APIs,
namely: REST and GraphQL. Both are famous for extensibility and “microservice
layer” technologies allow merchants to quickly extend and adopt APIs for all
the different touchpoints and integration scenarios. If someone needs to extend
further or customize core business processes to support unique business
scenarios, Adobe Commerce Cloud provides GraphQL with a microservices layer to
extend commerce processes and support fully custom scenarios. The addons,
support businesses small or big and offer the broadest range of omnichannel
commerce scenarios to create out of the box experiences for the customers
globally.
Features of Adobe Commerce Cloud
Platform:
1. Simplified Yet Superior Mobile Experiences:
Mobile ecommerce sales have registered tremendous growth over the past
years when mobile technology has taken over the internet. According to the
statistics, 34.5% of total ecommerce sales are from mobile devices, and this
percentage is going to increase in the coming year with the Evaluation of PWA –
Progressive web application provides a web-like experience on desktop and
mobile. These web apps are faster to load and are swifter than the big
ecommerce websites. Now with the launch of Commerce cloud platform, Adobe has
integrated headless APIs to support progressive web app experience. In this
way, UI developers can focus on building the best in the class mobile
experience.
2. Seamless Integration:
Headless commerce is an easy way to integrate content management systems with
omnichannel applications. Adobe commerce cloud is pre-equipped with adobe
experience manager, which is specially crafted to support hybrid models and
entirely headless scenarios.
3. Real-time Decisioning: Adobe
Sensei is an AI and machine learning technology introduced by the company
Adobe, this technology integrates into Adobe Experience Cloud Solutions and
also supports API based personalization. With this technology, companies can
A/B test the development cycle to invent something new.
Conclusion: We have to move with the faster-growing technology to reach every
touchpoint. In this scenario, Adobe Commerce Cloud gives the flexibility to
deliver a seamless omnichannel experience. Headless technology will deliver all
the power to a merchant’s hand, so that they can innovate their store
effortlessly.