Tuesday, July 9, 2019

Headless Commerce Creating a Boom in Enterprise Market and Serving High Customer Experience

Technology now a day is growing endlessly, and with this growth, it has become appallingly apparent that it has exceeded leap and bound. All the big and small business houses are trying to get something new for their customer to make their experience even better; some of them are incorporating new techniques in their business. Most enterprise or e-commerce business owners have opted new commerce channels to make their old customers happy and to convert the new visitors. The introduction of headless commerce has proven to be very useful for such business houses. Before proceeding further, let us introduce you with Headless Commerce.”

Headless Commerce is a new e-commerce architecture with enhanced content management features. In short, it is an advanced CMS that stores manages, and deliver content without the need of frontend delivery layer.

Headless Commerce is IoT based technology, which has a predefined frontend, that is bonded with the back-end, so even if there are plenty of customization features and unrestricted access to the code, the platform is only designed to deliver content in the form of websites and native mobile apps. Since the platform is not tightly coupled with the back-end, e-commerce brands can deliver things like content, products and payment gateways to smartwatches, kiosk screens, Alexa Skills, and every new device in the market.


What Makes Headless Commerce Different?

  Headless Commerce separate commerce platform by using APIs, this improves flexibility to power a wide range of Omni channels.
  You can integrate it with any IoT device.
  Its capability includes flexible APIs, Extensible microservices, new Omnichannel integration, and comprehensive management tool.
  Endless Customization

Key challenges to Implement Headless Commerce:

 Scaling up the speed is utmost essential to innovate digital customer experiences.
 The second and foremost step is to design consistent experiences across multiple touchpoints and technologies.
  Effective use of data and real-time decisioning is necessary to eliminate fixed data.
  Lastly, the integration of new technology is needed without interpreting the existing operations.

In addition to this, Adobe Commerce Cloud has announced an infrastructure which is highly potent and agile.  The new infra will focus on continuous integration and continuous delivery (CI/CD) processes and empowers customers to realize quick and easy iterations of their codebase, with this small and big merchant can deploy new features to production many times a day, allowing them to react to changing customer needs at speed and scale.

Meanwhile, the different representations of APIs for different clients improve performance, ease of development, and the stability of integrations. Adobe Commerce Cloud offers two sets of APIs, namely: REST and GraphQL. Both are famous for extensibility and “microservice layer” technologies allow merchants to quickly extend and adopt APIs for all the different touchpoints and integration scenarios. If someone needs to extend further or customize core business processes to support unique business scenarios, Adobe Commerce Cloud provides GraphQL with a microservices layer to extend commerce processes and support fully custom scenarios. The addons, support businesses small or big and offer the broadest range of omnichannel commerce scenarios to create out of the box experiences for the customers globally.

Features of Adobe Commerce Cloud Platform:

1. Simplified Yet Superior Mobile Experiences: Mobile ecommerce sales have registered tremendous growth over the past years when mobile technology has taken over the internet. According to the statistics, 34.5% of total ecommerce sales are from mobile devices, and this percentage is going to increase in the coming year with the Evaluation of PWA – Progressive web application provides a web-like experience on desktop and mobile. These web apps are faster to load and are swifter than the big ecommerce websites. Now with the launch of Commerce cloud platform, Adobe has integrated headless APIs to support progressive web app experience. In this way, UI developers can focus on building the best in the class mobile experience.

2. Seamless Integration: Headless commerce is an easy way to integrate content management systems with omnichannel applications. Adobe commerce cloud is pre-equipped with adobe experience manager, which is specially crafted to support hybrid models and entirely headless scenarios.

3. Real-time Decisioning: Adobe Sensei is an AI and machine learning technology introduced by the company Adobe, this technology integrates into Adobe Experience Cloud Solutions and also supports API based personalization. With this technology, companies can A/B test the development cycle to invent something new.

Conclusion: We have to move with the faster-growing technology to reach every touchpoint. In this scenario, Adobe Commerce Cloud gives the flexibility to deliver a seamless omnichannel experience. Headless technology will deliver all the power to a merchant’s hand, so that they can innovate their store effortlessly.