It
has been more than five years since the buzz Omnichannel has arisen,
but it still got confused with Multi-channel when we discuss in retail
marketing. Many people believe that the terms Omnichannel and Multi-channel means the same thing. The reason for this confusion is
obvious; both have multiple channels that businesses can use to
communicate with their customers. However, there are many important
differences between these two terminologies and that we would be
discussing in this article.
To know all about Multi-channel & Omnichannel eCommerce and which is more better for your business read this blogOmnichannel vs Multichannel eCommerce: Which One Is Better?